'Why does every SEO company promise the earth, and deliver nothing'?
'Is there anything I can do myself to increase my keyword listings'?

I get these sort questions many times every day, and you should realise that SEO is not really difficult or expensive, but it can be time consuming and companies (quite rightly) place different values on their time. But many also (quite wrongly)
may load your tariff with a premium based on what they think you may gain. In reality, the process or application of search engine optimisation is not complicated, there are no specials skills or science required, but it does help if you have a flair or an instinct for it.
Who am I?
My name is Stephen, and I am a one man business,
now semi retired, working from home. My reputation as an SEO is reflected
in my own search engine listings, the reason you found me when searching for a Google approved
SEO. Before you ask, please don't ask me to predict your websites' future listings, because my success is only as good as my last assignment and has no bearing on the
future. A good SEO starts with a blank canvas each time. However if reassurance
is what you seek, you will find it in abundance from virtually every
search company which pays for it's Adword
listings.
Can you do the
optimisation yourself?
Yes you can. You will soon discover if you have
a natural flair or not. You may find all you need is a little guidance, inspiration or mentoring, which I would gladly provide. Before you go wasting your hard earned cash, why not have your website and keywords checked out with my free keyword
report you may find it's not as bad as you think. Or check me out before you contact me.
Other articles you may find interesting:
One hour SEO
rescue package for smaller businesses.
Free 'Beginners DIY Guide to SEO'
Search Engine Optimisation v Search Engine Marketing
Reciprocal linking and buying links does more harm than good - fact!
Some SEO definitions and explanations
Google domain name aging - Sandbox effect
Do you need to protect your website copyright
from your competitors?
SEO design, technical and quality guidelines as determined by Google